One of the main reasons why our clients love CredSpark is the ability to generate leads, often for sponsors, but sometimes for their own products. There are lots of ways to use quizzes to monetize your audience, and in this article, we will share a few of them.
First of all, it is important to note that in most cases to generate leads you need to capture specific information such as a person’s name, company, and email. To do so, you should require participants to register in order to see quiz results or scores. Since people are naturally curious, a surprisingly high percentage of them will fill in the registration form to see their results. This is also very useful as you automatically filter the audience which is not interested enough in the topic to share some information about themselves in order to learn their score.
To generate more leads you want to attract more participants. There are two simple but effective ways to do so: 1) create a quiz that helps to make an important decision, or 2) offer an incentive.
Let’s dig a bit deeper into each of these cases.
Help your audience to make a decision they care about
One way to help your audience to decide is to create an Outcome Quiz.
With an Outcome Quiz, you give your audience a tool that helps people make a decision based on their personal and/or business needs and circumstances. The main idea is pretty simple - the person answers some questions, and the pattern of answer choices selected puts them into a specific category (i.e. Outcome) at the end of the quiz.
One good example of a lead-generating Outcome Quiz is from CredSpark client Princeton Review, which helps students to succeed with college and grad school applications.
Figuring out which standardized test to take is a perennial issue for US high school students. Princeton Review wrote an article that focuses on the differences between the SAT and ACT exams. At the end of the article, you find a quiz that helps students find out which test is more suitable for them. This quiz has been an enormous success -- so far it has helped almost 70,000 students decide, and generate thousands of leads in the process.
FOR YOU TO THINK ABOUT:
What, if any, are the issues/questions around which your audience needs to make decisions, and could you build Outcome quizzes which help them decide the best approach for their situation?
Encourage your audience with a gift
An effective way to boost participation is incentives, such as gift cards, a chance to win a free pass to an event, etc. Incentives are an old trick that works--multiple cases of CredSpark’s client success with incentives prove it. One of our clients - eHealth - launched a quiz about medical insurance. They emailed and put up Facebook ads for the quiz, and offered a chance to win a $250 Amazon gift card. In just two weeks their quiz collected 1548 completions, 1144 of which (74%) registered for the chance to win the gift card:
After you choose a strategy how to increase quiz participants' numbers it is time to think about promotion. A good way to monetize an Outcome quiz or any other quiz is, of course, to find a sponsor.
Sponsored Quizzes
A quiz is a great opportunity to promote a specific product or service at the perfect moment.
One of our clients decided to create a quiz where the quiz taker assesses his or her own mobile and security strategy. At the end of the quiz, he or she receives the results with a personal suggestion.
One of the possible quiz outcomes is shown below:
As you can see the quiz helped to indicate the level of mobile and security strategy. Once a person is aware of her or his level it is good timing to show or explain how this level can be increased by offering your sponsor services.
For more ideas check our blog article: